![]() Your storefront must offer a comprehensive catalog of content of sufficient size (a minimum of 20 distinct products, excluding downloadable content and in-app products or offers) to provide a unique and valuable user experience. If your product uses, accesses, monetizes access to, or displays content from a third-party service, ensure that you are specifically permitted to do so under the service’s terms of use. While content offered via your product is not subject to certification, your content must adhere to all applicable Store Policies. Products that are standalone storefronts, whose primary purpose is to enable acquisition of digital goods are allowed on PC devices, subject to the following requirements: Other products published by you as long as the other products are also distributed through the Microsoft Store.Īdd-ons or extensions that enhance the functionality of the product. Your product may, with user consent and after initial download of the primary product, enable acquisition of: Your product must also have an active presence in the Store. Your product must have distinct and informative metadata and must provide a valuable and quality user experience. When choosing terms, you must not use irrelevant terms or phrases in an effort to manipulate search results. Search terms may not exceed seven unique terms and must be relevant to your product. Your product must be fully functional and must provide appropriate functionality for targeted systems and devices. Your product must not claim to be from a company, government body, or other entity if you do not have permission to make that representation. Products submitted as web apps must be published by the domain or website owner. Your product should be listed in the most appropriate category and genre based on the features and functionality it offers. The value proposition of your product must be clear during the first run experience. Your product must not use a name, images, or any other metadata that is the same as that of other products unless the product is also published by you. Your product title or name must be unique and must not contain marketing or descriptive text, including extraneous use of keywords. Your product must not in any way attempt to mislead customers as to its actual features, functionality, or relationship to other products. Game products, including products that primarily offer remote game play and/or control functionality of games running on other devices or platforms, or enable access to a catalog of games behind a gaming subscription service, must be categorized as a game in our Store.Īll aspects of your product, including metadata, should accurately describe the functions, features, user experience and any important limitations of your product, including required or supported input devices.Your product and its associated metadata, including but not limited to your app title, description, screenshots, trailers, content rating and product category, must accurately and clearly reflect the source, functionality, and features of your product.Product Policies 10.1 Distinct Function & Value Accurate Representation 11.13 Third Party Digital Storefronts Content.11.10 Country/Region Specific Requirements.11.9 Excessive Profanity and Inappropriate Content.11.6 Alcohol, Tobacco, Weapons and Drugs. ![]() 11.4 Defamatory, Libelous, Slanderous and Threatening.11.2 Content Including Names, Logos, Original and Third Party.10.1 Distinct Function & Value Accurate Representation.If you have feedback on the policies, please let us know by commenting in our forum. We can’t wait to see what you create and are thrilled to help deliver your products to the world. Your products are crucial to the experience of hundreds of millions of customers. There is no place in our Store for any kind of fraud, be it ratings and review manipulation, credit card fraud or other fraudulent activity.Īdhering to these policies should help you make choices that enhance your product’s appeal and audience. Don’t attempt to cheat customers, the system or the ecosystem.Don’t mislead our joint customers about what your product can do, who is offering it, etc.Provide a compelling reason to download your product from the Store. Offer unique and distinct value within your product.Products on the Store must meet our certification standards, offer customers a truly useful and engaging experience, and provide a good fit for the Store. We’re committed to a diverse catalog of products for customers worldwide. "Product" means content in whatever form submitted including, but not limited to, apps, games, titles, and any additional content sold or offered from within a Product. Thank you for your interest in developing products for the Microsoft Store 1. Some older versions of this agreement, along with summary of recent changes are available at Change history for Microsoft Store Policies.
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